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The new best-seller Recruiting in the Age of Googlization (paperbook and Kindle)

is now available on Amazon, Barnes & Noble, and other bookstores.

Apr 29, 2019

Technology, globalization, and shifting demographics are emasculating the traditional ways and means of recruitment. Are candidates instantly engaged? Did they find it easy to navigate the job listing and apply? To win the race for talent, digital marketing tools like eye-tracking and ethnographics are helping companies revolutionize the candidate experience. Alathea principal Maja Ninkovic reveals how data-driven recruitment is helping companies navigate HR disruption.